Don and Joyce Massey moved to Michigan in the 1950s, lured by stories of great opportunities in the Motor City. In the mid-1960s, Don opened his first Cadillac dealership—long a dream of his. He lived by his slogan 'The Caring, Servicing, Selling Dealer' which is what ultimately led to his success in opening and acquiring a total of 20 Cadillac dealerships in Michigan and around the country.
In 1983, the family was dealt a terrible blow when Joyce rolled her car and suffered a traumatic brain injury (TBI). When she regained consciousness after two weeks in a coma at the University of Michigan Hospital, it became obvious that the trauma to her brain had been devastating. After another month in intensive care, the family was told there were few treatment options available—research into TBI was in its infancy.
Through their gift to the University of Michigan, the Joyce and Don Massey Family Foundation hope to spare other families from what they endured.