One of our key goals is to help our members get innovative and impactful innovations to the bedside as quickly as possible. Commercially viable solutions to problems in Critical Care can take several forms. Our Commercialization Coaches are experienced entrepreneurs who have successfully navigated the challenging waters of taking an idea into the marketplace. They work closely with our members to help license innovations to established industry partners or to newly formed start-ups.  We even help our members create new start-ups for their innovations.

Our Commercialization Coaches can also assist in finding additional funding resources to move your project farther down the path to proving commercial viability. We are a conduit to internal funding opportunities such as the Medical School’s Fast Forward Medical Innovation (FFMI), Michigan Translational Research and Commercialization (MTRAC) program, the University of Michigan’s Coulter Partnership, MCIRCC’s own innovation programs such as the Massey TBI Grand Challenge, as well as external funding sources and business partnerships.  We aggressively and proactively work closely with the University of Michigan’s Office of Technology Transfer including its Venture Center to create entrepreneurial opportunities at all stages of technology development.

Other commercialization services include:

  • evaluating business opportunities by assisting in customer discovery and value proposition creation;

  • working collaboratively with the University’s Technology Transfer Office to evaluate intellectual property potential;

  • flushing out key areas of the Mission Model Canvas or Business Model Canvas;

  • connecting members to key resources inside and outside the University; and

  • providing project planning and management skills to successfully position your development for commercial success.

For more information contact:
Phil Jacokes, MBA
Managing Director, MCIRCC

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